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All Journal NADWA QUALITY ThufuLA: Jurnal Inovasi Pendidikan Guru Raudhatul Athfal Jurnal Counsellia Wahana Akademika: Jurnal Studi Islam dan Sosial Teosofia: Indonesian Journal of Islamic Mysticism Tadbir : Jurnal Studi Manajemen Pendidikan Tarbawi : Jurnal Pendidikan Islam Edukasi Islami : Jurnal Pendidikan Islam Tadbir Muwahhid QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT J-MPI (Jurnal Manajemen Pendidikan Islam) Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) EduReligia : Jurnal Pendidikan Agama Islam Iqtishoduna: Jurnal Ekonomi Islam Jurnal Isema : Islamic Educational Management Historia Madania: Jurnal Ilmu Sejarah Wahana Akademika: Jurnal Studi Islam dan Sosial Intelegensia : Jurnal Pendidikan Islam Jounal of Education and Teaching (JET) DINAMIKA ILMU: Jurnal Pendidikan J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi) HIKMATUNA: Journal for Integrative Islamic Studies Religia : Jurnal Ilmu-Ilmu Keislaman Kelola: Jurnal Manajemen Pendidikan Jurnal Manajemen Pendidikan Islam
Subaidi Subaidi
Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Wahana Akademika: Jurnal Studi Islam dan Sosial

 1 
STRATEGI PEMASARAN LEMBAGA PENDIDIKAN TINGGI: PENDEKATAN KONSEP ISLAMIC MARKETING Moh Nasukha; Subaidi Masyhud
Wahana Akademika: Jurnal Studi Islam dan Sosial Vol 4, No 2 (2017): Wahana Akademika: Jurnal Studi Islam dan Sosial
Publisher : Kopertais Wilayah X Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/wa.v4i2.2076

Abstract

This research describes the marketing strategy of higher education with model approach of Islamic Marketing concept. To know that customer loyalty has been recognized as an important source to maintain sustainable competition within an institution. Institutions of higher education is one of the organizations that have a level of intense competition. Increased customer loyalty can be done by an institution of higher education to maintain the increasingly tight competition. This paper answers how the strategies undertaken by higher education institutions in mepertahankan competition, through Islamic Markeing concept approach. The results of this study are: customer satisfaction is built on the basis of sharia values, where marketers in serving customers always behave and behave, among others: first gentle, second, generous, and third, customer priority (Îtsâr).
Co-Authors Abd. Hamid Abd. Hamid Achadi Budi Santosa Ahmad Saefudin Ahmadun Ahmadun Ansori, Miswan Azzah Nor Laila Azzah Nor Laila Budi, Eka Setya Dias Prihatmoko Fathul Mufid Jaja Jahari Jupri Jupri Khoirul Ulum Maswan Maswan Moh Choirul Anwar Moh Nasuka Moh Nasukha Mudzakkir Ali Muh Nasuka Munasir Munasir Munasir Munasir Purwo Adi Wibowo Rahimah Embong Sa'dullah Assa'idi Samidi Samidi Siti Marpuah Siti Rosilawati Ramlan Slamet Untung Sudarmaji Sudarmaji Sukarman Sukarman Sukirman Sukirman Sutain Sutain